U.S. operators are ready to launch our region. Enit agreement with Alitalia and
After Germany, Russia and England are looking to the tourism brand North America. An attractive market, according to observers, with a great desire for Europe and Italy. They say the numbers: In 2008, U.S. tourists in the beautiful country they represented a good share of incoming, about 47% including Canada. And there's also the Brands: according to data Observatory tour last year we visited 13 000 Americans. And the outlook is optimistic for 2009 if they expect 25-28 thousand. Hence the initiative - sponsored by the Region, and Enit Alitalia Skyteam within a more general plan which aims to promote Italy in the United States. From April 3 to 7 fifty of the major tour operators and travel agents will be in U.S. brands to deepen the knowledge of our region and develop a specialization on the opportunities offered by tourism Marche. After Sicily and Puglia, the Marches are the third region in the project, which aims to "certify" American operators intending to operate on the Italian market. The details were set during a meeting with the Councillor Solazzi Riccardo Strano, Director of ENIT North America and Lucia the coordination of sales and marketing of Alitalia. "The tourism potential of the North American market - Solazzi stresses - are substantial, even at this delicate stage of the international economic downturn. The U.S. is demanding tourist, always looking for new proposals for a rich and fully integrated as ours is able to meet. " A desirable goal Marche, with a mix of environment and culture yet to be discovered. But also well positioned, bridge between the regions of Central Italy. "An increasing share of American tourists - said Strange - is looking to offer new, integrated with the proposal in the U.S. from more established regions such as Lazio, Tuscany and Umbria. Le Marche, from this point of view, are central to the most famous places. They therefore have enormous potential for growth. " Spa and wellness, villas, country houses but also shopping, cultural events, gastronomy, nature, small villages, charming structures. This calls for U.S. tourists. All elements, says Strange, "which in the Marches are an ideal mix." For fifty tour operator tourist segments which will be proposed are just as cities, culture, gastronomy, shopping, farm. But there is also space in the package language courses for students to think about the younger, and major exhibitions for the hungry culture. Much interest was aroused because the card Museums Marche, which provides access to a hundred cultural facilities and the exhibition "Raphael Urbino" in the program, in the ducal city, from April 5 to 12 participate in the project luglio.Al Alitalia intentions - said At Lucia - "to seasonally adjust the offer, pointing at the airport of Ancona Falconara to facilitate tourism links with the Marches." No fear of the crisis? "There but for the Americans to the holidays without missing. They are a nation of travelers. And never leave the market. Being there is believing, "he says Strange. The fifty tour operators and travel agents will be selected by Enit and Alitalia, among those who are already operating on the Italian market. Through an online questionnaire on the Marches will be contacted approximately two hundred. The best attended all'Italy Specialist - Marche Certification Program, which will conclude with the issuance of a certificate.
PIA BACCHIELLI from www.corriereadriatico.it , 03/05/2009
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