About 2 years ago I developed a tourism marketing plan for my country which involved the formation of a consortium for tourism (you can find all through the following link: my project for SARNANO ). I have a new idea to revive the old town and to try to develop the commercial sector in general: THE CREATION OF A SHOPPING CENTER NATURAL . This project could complement that of the tourist consortium.
The project is structured as follows:
WHAT 'A Nature Center
A mall is a natural system of exercises coordinated and integrated together by a common policy for the development and promotion of the territory , made by a commercial activity located on the same area. To achieve this goal need to highlight the points of force related to the organization and developing the image of downtown as a result a series of measures aimed at its revitalization.
ELIGIBLE TO PARTICIPATE
They all belong to a business (commercial, trade or services) which are incorporated and / or local unit as defined in the Nature Center at Sarno (urban area).
How should
ASSOCIATION The Association was founded with the purpose of organizing and managing promotional activities of the center of the whole commercial Sarnano. Among other things, will:
1. Design and implement initiatives of territorial animation also in coordination with other local support for the openings of stores
2. To design and create customer loyalty stable (loyalty card ...) or acts to support commercially particular times of the year (contests ...)
3. Manage the website of the Nature Center contains all the information on existing economic activities, in addition to their storefront, ongoing efforts, the cultural and artistic attractions of the city, hours and Sunday opening;
4. Plan and implement initiatives in support of summer or winter evening openings;
5. Achieving the targeted advertising campaign to launch the Shopping Mall Natural
6. Designing and creating the logo of the Nature Center.
OPPORTUNITIES 'FOR BUSINESS MEMBERS
1. Bring to bear its will on the decisions of the marketing of the city;
2. Benefit from free training courses for the modernization of their holding
3. Benefit from the conventions for the reduction of tariffs will stipulate that the association with public and private
4. Benefit from economies of scale for purchasing materials and equipment and / or services for the ongoing management of its activities.
MALL OF THE DRAFT NATURAL
addition to the formation of which is manage the shopping center (an association that must be incorporated in the Tourist Board), the project also includes the following activities:
1. Creation of a market that allows traders to understand the habits and expectations of its customers.
2. Construction of a mapping of economic and commercial realities of the country in order to know exactly which and how many existing economic activities, what features they have and what activities could usefully be undertaken.
3. Creation of an Internet site of the Nature Center Sarnano containing all the information on existing efforts, as well as their storefront, the initiatives in place, the sights of the city.
4. Creation of customer loyalty systems.
5. Implementation of initiatives and a targeted advertising campaign to launch the Nature Center.
6. Installation of signage and signage to the Nature Center.
What do you think? Leave your comment, an opinion, an opinion
Why in the "Programs" (in quotes because the correct term would be "propaganda") lists for the municipal, there are always so many (too many) words, but few ideas?
Because there is ever innovation?!
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