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short chain

In my project I refer to the possibility Sarnano to form a short chain rifuarda especially food products.

(definition of chain )

What is a short chain?

In practice it is the possibility of buying fruit and vegetables and the like directly from the manufacturer, rather than on the shop or market stalls.
The short chain stems from the awareness that producers and consumers share common objectives, achievable through new forms of encounter and exchange, viable thanks to sales ratio of short chain diretta.I advantages are several:

• lower cost products for the consumer, by culling the expenditure related to the distribution
• a more fair compensation for producers
• reduction of environmental costs (not only) due to the distribution
• greater traceability of products
• awareness and appreciation of its territory and what it can offer the consumption of healthy products and organic origin, or at least straight from

This type of distribution should be an integral piece of a larger project aimed at territorial development. It 'also a way to bring a more cohesive marketing (See GAS - Buying groups sympathetic ).

As far as my project for the Slow Food tour of the consortium could be formed within the consortium: agricultural enterprises could participate actively in this organization and supply the tourism businesses themselves. You may also create a real market (weekly, for example): SAR NANO CHAIN \u200b\u200b(short chain of Sarnano, to be advertised through the website of the Tourist Office). For now it's just an idea, but with the right planning and programming, it could become an opportunity for the area.

E 'do you think is viable? What is your opinion?